Since its inception in the year 2010, V Spark Communications has envisaged by bringing about all the major PR activities such as media relations, image management, brand awareness, brand positioning and so much more, under one roof for its clients. It is this vision that has led V Spark Communications being counted among the top 10 PR agencies in Delhi-NCR region in India. V Spark Communications has become a one-stop-destination for brands seeking various PR services including Political PR, Celebrity PR, Corporate PR and more, hence making it one of the best PR companies for both Blue chip and Startup brands in India.
The process of building and maintaining mutually beneficial relationship between the media and the company is termed as Media Relations. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.
It refers to the extent to which customers are able to recall or recognise a brand. Brand awareness is
a key consideration in consumer behavior, advertising management, brand management and strategy development.
Crisis and uncertainty have become constants in the current environment and so has coping with it. Crisis management involves dealing with threats before, during, and after they have occurred. It is the process of dealing with the various events that are out of the organizational purview and have the potential to damage the organization’s image and functioning.
Isn’t it true that people only see what you show them? Image Management is evaluating and enhancing the organization’s image and how others perceive them and therefore respond to them. It is about creating an impactful presence.
It refers to the place that a brand occupies in the mind of the customer and how it is distinguished from competing brands. In order to position brands, companies may emphasize the distinguishing features of their brand or try to create a suitable image through the marketing mix.
Effective Stakeholder Management creates positive relationships with stakeholders through the appropriate management of their expectations and agreed objectives. Stakeholder management is a process and control that must be planned and guided by underlying principles primarily for stakeholder retention and to establish a mutually beneficial relation.